Link Building Agency for SaaS and B2B Brands Worldwide
We earn editorial backlinks from publications your buyers actually read, and from the sources AI search engines actually cite. You approve every placement before we pitch it, and every package is backed by a delivery guarantee.
Product Hunt
Hacker News
Indie Hackers
Peerlist
G2
Crunchbase
AlternativeTo
Link Building Results Straight From Ahrefs
Performance charts from client campaigns. The blue line tracks referring domains, the orange line tracks organic traffic.
What Does a Link Building Agency Do?
A link building agency earns backlinks from other websites to yours using outreach, original content, and digital PR. The work covers finding relevant publishers, pitching them, producing something worth publishing, and reporting on which links moved rankings. The goal is to raise your site's authority so it competes for higher value search terms.
The difference between a good link building agency and a bad one is sourcing. Links editorially given by a real site with a real audience carry weight. Links bought in bulk, spun through networks, or placed on sites nobody visits do not, and they can put your domain at risk.
- Link building agencies handle off page SEO: the outreach, relationships, and content that earn backlinks.
- Quality is decided by the linking site's relevance, real traffic, and editorial standards, not by a single authority score.
- Most campaigns show measurable movement in three to six months, not weeks.
- Pricing is normally per link or a monthly retainer, and it should be written down before you sign anything.
Our Link Building Services
Every campaign mixes these depending on your niche and the pages you need to move. The full breakdown is on our link building services page.
Guest Posts and Contributed Articles
We pitch genuinely useful articles to publications your buyers read, write them to the publisher's standard, and place a contextual link where it helps the reader. No link farms, no "write for us" directories.
Brand Mentions and Data Led PR
Original surveys, product data, and industry commentary that journalists want to cite. This is the highest authority backlink building we do, and it tends to earn follow on coverage you never pitched for.
Niche Edits and Link Insertions
Adding your resource to an existing, already indexed article where it genuinely improves the piece. Faster than a new post, and useful when you need relevance from a page that already ranks.
Broken Link Building and Resource Pages
We find dead links pointing at content you can replace, then run the outreach link building service that gets your URL swapped in. Low friction, because the publisher gets a genuine fix.
Expert Commentary and Source Citations
We put your founders and specialists in front of journalists looking for sources, which earns citations on publications that would never accept a guest post.
Backlink Audits and Link Gap Analysis
Before anything is pitched, we map who links to your competitors and not to you. That gap becomes the target list, so budget goes to links that close a real competitive distance.
How Our Link Building Process Works
Four stages, run in order, on every account. You see the output of each one before we move to the next.
Backlink Audit and Link Gap Analysis
We pull your current backlink profile, flag anything toxic worth disavowing, and compare your referring domains against the competitors already outranking you. The output is a prioritised list of the pages that need links and the publishers most likely to give them.
Prospecting and Publisher Vetting
Every candidate site is checked for topical relevance, real organic traffic, outbound link patterns, and whether it has ever sold links openly. Sites that fail get cut. You then review the shortlist and approve or reject each one before a single email goes out.
Outreach, Content, and Placement
Real people send real pitches, personalised to the editor and the publication. Where the placement needs an article, our writers produce it to the publisher's brief. You approve anchor text and the destination URL before anything goes live.
Reporting, Indexing Checks, and Iteration
You get a live report showing every live URL, the page it points to, the anchor used, and whether the link has been indexed. We track target keywords alongside it, so you can see which placements moved something and where next month's budget should go.
Backlink Building That Earns Citations in AI Search
Google's AI Overviews, ChatGPT, Perplexity, and Copilot answer questions by citing sources. Which sources they trust is heavily influenced by the same signals that decide organic rankings, so the work overlaps, but the targets are not identical.
We Target Sources AI Models Quote
Industry publications, comparison sites, and reference pages get cited far more often than brand blogs. We prioritise the publishers that already appear as citations for your category's questions.
Entity Consistency, Not Just Links
Language models connect your brand to a category through repeated, consistent mentions across independent sources. We build for mention consistency, so your name and your category stay linked.
Answerable Assets Worth Citing
Original data, clear definitions, and direct answers are what gets extracted. We help shape the assets we pitch so they are quotable, which earns both the link and the citation.
A SaaS Link Building Agency That Understands Product Led Growth
Most agencies point every link at your blog because blog posts are easy to pitch. That builds traffic you cannot convert. A SaaS link building agency should build authority where your revenue actually comes from.
Links to Pages That Convert
Pricing pages, use case pages, and free tool pages can rank, but they rarely attract links on their own. We build the supporting assets that make those pages linkable, then point authority at them deliberately.
Comparison and Alternatives Coverage
"Best X software" and "competitor alternatives" queries decide a lot of SaaS deals. Those results are won with authority. We target the review sites, roundups, and industry publications that feed them.
Integration and Ecosystem Placements
Partner directories, integration marketplaces, and the blogs of tools you connect with are the most relevant links a software company can earn, and most teams never ask for them.
More detail on the approach is on our SaaS link building page.
Results From Recent Campaigns
Monthly organic traffic before and after, links built, and campaign length for a sample of SaaS and B2B campaigns across different markets.
Project Management SaaS
- Organic traffic
- 2.1K → 8.4K
- Links built
- 64
- Time span
- 9 months
Fintech Platform
- Organic traffic
- 4K → 11K
- Links built
- 88
- Time span
- 12 months
HR Tech SaaS
- Organic traffic
- 900 → 4.2K
- Links built
- 41
- Time span
- 8 months
AI Writing Tool
- Organic traffic
- 1.2K → 5.4K
- Links built
- 47
- Time span
- 7 months
Cybersecurity SaaS
- Organic traffic
- 3.2K → 9.6K
- Links built
- 73
- Time span
- 14 months
EdTech Platform
- Organic traffic
- 1.5K → 6K
- Links built
- 52
- Time span
- 10 months
Healthtech SaaS
- Organic traffic
- 2.5K → 7.5K
- Links built
- 60
- Time span
- 11 months
Developer Tools
- Organic traffic
- 800 → 4K
- Links built
- 39
- Time span
- 6 months
Recent Link Building Campaigns
Ahrefs snapshots taken before submission and again 30 days later, showing Domain Rating, backlinks and linking websites for recent launch campaigns.
Transparent Link Building Pricing
Two ways to work with us. Launch packages get new startups published, listed and found fast. Monthly link building builds lasting authority for established brands. Full details are on the link building pricing page.
Launch Kickstart
Just launchedFor founders who just launched and want a foundation fast.
- ✓Founder interview on a DR 60+ publication. Dofollow, permanent, and you approve the draft.
- ✓40 hand-picked directory listings, all DR 50+
- ✓Every platform verified live this month
- ✓Competitor gap audit: which directories your top competitor is on and you aren't
- ✓Listing copy written for AI search (ChatGPT, Perplexity, Claude)
- ✓All account logins handed over to you
- ✓Full report with clickable live links by day 7
- ✓We start within 48 hours. No waitlist.
- ✓Full refund if we don't deliver 40 live listings
Full refund if 40 listings are not live.
Launch Momentum
Most founders pick thisEverything, done properly.
- ✓Everything in Kickstart
- ✓Two published articles: a founder interview on a DR 60+ site, plus a feature on a DR 75+ industry publication with 50,000+ monthly readers. Both dofollow and permanent.
- ✓100+ hand-submitted listings instead of 40
- ✓AI search visibility test: 10 prompts run in ChatGPT, Perplexity and Claude before and after, with screenshots
- ✓Relaunch schedule: we submit you to Microlaunch, Uneed, Peerlist and others across weeks 2 to 4, so your launch doesn't end after one day
- ✓Competitor gap audit across your top 3 competitors
- ✓Landing page review: a short written critique of the page your new traffic lands on
- ✓30-day check-in report
- ✓$249 credited toward Authority if you upgrade within 14 days
Articles published and indexed within 14 days, or that portion is refunded.
Launch Authority
Own your categoryFor founders who want to own their category in search.
- ✓Everything in Momentum
- ✓Three published articles on DR 60 to 75+ publications, matched to your niche
- ✓100+ hand-submitted listings
- ✓Start within 24 hours, front of the queue
- ✓Curated paid-platform shortlist with expected traffic for each, so you know what's actually worth buying
- ✓AI visibility test at day 0 and again at day 60
- ✓Newsletter and roundup pitches: we pitch your product to directory newsletters and category roundups
- ✓Competitor gap audit with a re-check at 60 days
- ✓Landing page review plus a 30-minute call
- ✓30 and 60-day check-in reports
We start within 24 hours.
$150 more gets you 2.5× the listings, a DR 75+ feature, and three extra weeks of launches. That's why almost nobody picks Kickstart.
Authority Starter
5+ links / monthFor growing SaaS and B2B companies with product market fit.
$230 per backlink
- ✓Editorial placements on DR 50 to 90 sites with real organic traffic
- ✓Manual outreach, and you approve every publisher first
- ✓Niche relevant target page and anchor text planning
- ✓Monthly competitor link gap report
- ✓Live reporting with indexing checks
- ✓Link monitoring and free replacement
- ✓Optimised for Google and AI search visibility
Pay only for delivered links.
Authority Growth
Most popularFor established brands competing for high value keywords.
15+ links per month, $190 per backlink
- ✓Everything in Authority Starter
- ✓Digital PR and data led campaigns
- ✓Multi domain link distribution across your key pages
- ✓Quarterly backlink audit and toxic link cleanup
- ✓AI search citation targeting
- ✓Dedicated account manager
Pay only for delivered links.
Authority Scale
30+ links / monthFor market leaders and multi product companies.
$165 per backlink
- ✓Everything in Authority Growth
- ✓Dedicated SEO strategist and monthly strategy call
- ✓Multi region and multi language outreach
- ✓White label reporting available
- ✓Custom link velocity plan per product line
- ✓Custom SLA and priority delivery
Pay only for delivered links.
Guarantees on Every Package
Listing Count Guarantee
If we don't deliver the full number of live, verifiable listings within 7 days, you get a full refund. One email, no forms.
Publication Guarantee
If an article isn't published and indexed within 14 days, that portion is refunded.
No Waitlist
We start within 48 hours, and within 24 hours on Launch Authority.
What Determines the Cost of a Backlink
There is no flat rate, because no two placements take the same effort. Five things move the price:
- Publisher quality. Real organic traffic and editorial standards cost more than a site that accepts anything.
- Topical relevance. A tightly relevant site in a narrow niche takes more outreach to land.
- Content included. Whether we write the article or you supply it.
- Link type. Digital PR costs more than a niche edit because the work is different.
- Volume and term. Ongoing retainers price differently to one off backlink packages.
Every rate is published on our link building pricing page.
Link Building Agency vs In House Team
Both work. The honest test is cost per earned link once you count salary, tools and the months before anything lands.
Building It In House
- ✕Fixed cost before resultsSalary, tools and training run whether links land or not.
- ✕Relationships start at zeroPublisher trust takes months to build and does not transfer with a hire.
- ✕Hiring takes timeRecruiting an outreach specialist delays the first placement by a quarter or more.
- ✕Hard to scale downLink velocity is tied to headcount, so pausing means losing the person.
Working With Us
- ✓You pay for delivered linksCost attaches to placements that go live, not to hours worked.
- ✓Existing publisher relationshipsOutreach starts from contacts already built, not from a cold list.
- ✓Campaigns start within 48 hoursNo waitlist, and launch packages report live links by day 7.
- ✓Scale up or down by monthLink volume flexes with budget and with what the reporting shows.
How We Compare to Other Link Building Companies
Worth knowing before you shortlist. There are good reasons to pick any of these, depending on what you need.
| What you are comparing | SaasyLaunch | Volume link vendors | Marketplaces and directories |
|---|---|---|---|
| How links are sourced | Manual outreach to vetted publishers | Pre existing inventory lists | Open marketplace, publisher self listed |
| Site approval | You approve every site before outreach | Usually after placement | You choose from a catalogue |
| Pricing visibility | Published rates, from $99 | Quote on call | Listed per site |
| Delivery guarantee | Refund if listings or articles are not delivered | Rarely offered | Varies by seller |
| AI search coverage | Targets sources AI engines cite | Not usually considered | Not applicable |
| Reporting | Links mapped to keywords and indexing status | List of delivered URLs | Order history |
White Label Link Building Agency Services
If you run an SEO or marketing agency, outreach is usually the hardest part to staff and the easiest part to outsource badly. We run it under your brand.
How It Works
You send the target pages and anchors. We prospect, vet, and run the outreach. You get unbranded reports you can forward straight to your client, at an agreed cost per link so your margin is predictable.
What You Keep
The client relationship, entirely. We never contact your clients, never appear on the placements, and never pitch your accounts. Full detail on our white label link building page.
Why Brands Choose Our Link Building Agency
Every Link Is Manually Earned
No private blog networks, no automated submissions, no recycled footprints. If a publisher would not have run it without us asking, we do not count it.
You Approve Before We Pitch
You see the shortlist, the anchor text, and the destination URL first. Nothing goes live that you have not signed off, so nothing arrives as a surprise in your backlink profile.
Built Around Google's Own Guidance
Our sourcing rules follow Google's link spam policies and Search Essentials. Links that would breach them are not worth your domain.
Reporting You Can Check Yourself
Live URLs, anchors, target pages, and indexing status, updated as placements land. You can verify every claim we make without taking our word for it.
Link Building Agency FAQs
Answers are left open rather than hidden behind accordions, so search engines and AI assistants can read them without a click.
How much do link building services cost?
Link building services are usually priced per link or as a monthly retainer. The price of a single placement depends on the publisher's real traffic and editorial standards, how narrow your niche is, whether content creation is included, and how many links you need each month. Ask any agency for a written rate card before you commit.
How long does backlink building take to show results?
Most campaigns show measurable movement within three to six months. Timelines vary with your site's existing authority, how competitive your target keywords are, and how quickly links get crawled and indexed. Treat any link building company that promises first page rankings in weeks as a warning sign.
What makes a good SaaS link building agency?
A good SaaS link building agency builds links to the pages that drive signups, not only to the blog. It should understand product led growth, earn placements on software and startup publications, and know how to support comparison and alternatives pages, since those results decide a large share of SaaS purchase decisions.
Do you offer white label link building agency services?
Yes. Our white label link building agency service lets SEO and marketing agencies resell our outreach under their own brand. You get unbranded reporting, an agreed cost per link, and a named contact. We never contact your clients and never appear on the placements.
How is a link building company different from a full service SEO agency?
A link building company focuses on off page SEO: outreach, digital PR, and earning backlinks. A full service SEO agency also covers technical SEO, on page optimisation, and content strategy. Many in house teams handle technical and content work themselves, then hire a specialist link building agency for the outreach they cannot staff.
Are your backlinks safe under Google's link spam policies?
We only pursue editorially placed links, which is what Google's guidance asks for. We do not use private blog networks, automated link building services, or bulk paid placements disguised as editorial. Every publisher is checked for outbound link patterns and signs that it sells links openly before we approach it.
What is included in your backlink packages?
Each package includes prospecting, publisher vetting, outreach, content creation where the placement needs it, anchor text planning, and a live report with indexing checks. You approve the site list and the anchors before outreach starts. Packages are sized by the number of placements and the quality tier you choose.
Do backlinks help with AI search and AI Overviews?
Indirectly, yes. AI Overviews and assistants like ChatGPT and Perplexity cite sources they consider authoritative, and authority is shaped by the same signals that drive organic rankings. Links from publications that already get cited in your category tend to carry the most weight for both.
Can a link building agency work with clients outside the United States?
Yes. We work with brands in the United States, United Kingdom, Australia, Europe, and Asia. Outreach runs in English to publishers worldwide, invoicing is handled in your currency where possible, and calls are scheduled around your time zone rather than ours.
Should I hire a link building agency or build links in house?
Build in house if you already have a writer, an outreach specialist, and existing publisher relationships. Hire a link building agency when you need consistent link velocity without adding headcount, or when you need relationships that take years to develop. The honest test is cost per earned link, counting salary and time.
Get a Free Backlink Audit
We will map your backlink profile against your three closest competitors and show you exactly which referring domains they have that you do not. No pitch deck, no obligation, and you keep the analysis either way.